The Armani Group values its customers and is committed to ensuring the quality and safety of its products.
It is therefore a consumer’s fundamental right to receive all necessary guarantees on the authenticity of the item purchased and that it possesses all of the characteristics associated with said guarantee of authenticity.
Starting from the Fall Winter 2018-2019 season, the Armani Group has adopted a new Brand Protection solution for A|X Armani Exchange apparel, in an effort to protect consumers and the Group from counterfeiting.
Every garment comes with a special identification code called Certilogo: the certification service can be accessed by anyone from a PC, tablet or smartphone in order to verify the authenticity of a product.
The immediate and easy-to-use service is available in eight languages and can be activated both prior to and following the purchase, including products purchased online.